Start your internet advertising marketing campaign using pay per click. If you have not heard of pay per click advertising then here is some information to help you get started in an easy to use yet effective way to promote your online business.
As the name suggests, it has something to do with link clicking. Your objective is to use sales ads that are linked to your website. When people click the ad, they go directly to your website.
You have many objectives using pay per click advertising. One of your primary objectives is to write a compelling ad so people will want to click and visit your website. You will have a limited number of lines to write your ad and you will have a limited number of characters to use in your ad. So you will want to write concisely as well persuasively.
Your ad needs a headline which will grab the attention of your reader so she will read the rest of your ad which should entice your reader to click your ad and go to your website. You need to employ basic copy writing skills when you create your ad.
You can also study ads already on the pay per click side of the search engines to see how others write ads. Go to your favorite search engine and do a search in your online target market. On the right hand of the results pages you will find a column marked sponsored sites.
The ads in that column are pay per click ads. Each time someone clicks on the ad, the person placing the ad is charged the price he or she has bid for that particular place on that search engine page. The higher the ad is ranked, the higher the pay per click price.
It is good etiquette not to click the ads to check out the competition. You do not want to add to someone’s advertising cost by clicking. You can however read your competitor’s ads to see how they write their ads.
Once you have an idea of what pay per click ads look like, you can create your pay per click account. This is simple to do. All you have to do is follow the easy to follow account building steps.
Once you have your account ready, you can create your first ad campaign. Name your campaign and then use the keyword tool to find the keywords you will target with your campaign. Enter the name of your online niche into the keyword submit window and you will find several keywords that relate to your market.
Now write your ad pick and set a bid for each particular keyword. It is best to start off with a bid of six cents per click. Depending on the popularity of your keyword that bid will put you on the first page of results or it will not be accepted because the bid is too small.
But it is better to bid small and then adjust your bid up until you are ranked on the first page. Bidding for position can sometimes be an art.
Once you learn how to use pay per click effectively, you will discover it is a great way to promote your online business.